The new AI technology in Google Ads will produce tailored ads by creatively remixing content to meet campaign objectives using a combination of images, videos, and text.
Within the next few months, Google will incorporate generative AI into its advertising operations, joining the ranks of other tech behemoths. The company intends to use AI to create distinctive commercials using feedback from human marketers, according to an internal presentation acquired by the Financial Times. The future technology will be incorporated into Performance Max, a service that Google has been providing since 2020 that uses an algorithm to determine where to place ads, how much money to pay for them, and how to construct the most basic ads content.
In 2023, Google will introduce AI-Powered Ads. Google explains in a presentation titled “AI-powered ads 2023” how incorporating generative AI into its advertising operations might completely change how creative is treated. The inclusion of generative AI will now enable the construction of sophisticated campaigns that are equivalent to those produced by marketing professionals, even though Google already employs AI to generate simple reminders to encourage purchasing.
The presentation states that advertisers can offer original content connected to a campaign, such as photos, videos, and text. By “remixing” the content, the AI will use these materials to produce advertisements that particularly target consumers and accomplish goals, including hitting sales targets.
The new generative AI characteristics have tremendous potential, but there are legitimate worries about possible disinformation propagation because the AI has the capacity to firmly state falsehoods. This concern was brought up by someone who was familiar with the presentation, who pointed out that the AI prioritizes customer conversion over truth.
Google reassured the Financial Times that it will be putting in place strong protections to stop mistakes or what they refer to as “hallucinations” as they roll out the new generative AI capabilities in order to allay these worries.
The introduction of generative AI into Google’s advertising division opens the door to increased sophistication and creativity in advertising campaigns. Advertisers can build tailored advertising that target particular populations and achieve goals like sales targets by using AI-generated content. This technology may increase conversion rates and result in more successful marketing tactics, giving firms a competitive edge in the rapidly changing field of digital advertising.
Google has disclosed that it is presently evaluating the integration of AI into its Google Ads interface. This feature provides suggested headlines and descriptions to help businesses and marketers create responsive search advertising (RSAs). If this feature is related to the use of generative AI in advertising is not yet clear.
It’s important to note that generative AI appears frequently in Google products. A new search engine is being planned by Google, and it just debuted “Bard” in addition to working to include generative AI into its Search feature, Google Docs, and Gmail.
Additional details on Google’s plans to incorporate AI into its products are as follows:
Bard: This is a Google-developed generative AI language model that can produce poetry in a variety of formats and genres. Launched in February 2022, GPT-3, a sizable language model created by OpenAI, shares the same technology as Bard.
Google is experimenting with AI-powered features in its search engine in order to give people more relevant and individualized search results. These features include “multitask unified model” (MUM), a language model that can comprehend multiple languages and offer more nuanced search results, and “passages”, a feature that can highlight particular passages within longer articles that are most relevant to a user’s search query.
New search engine: It has been said that Google is working on a new search engine that is more visual and suited for voice-based searches. According to reports, MUM, the previously announced AI language model, powers the new engine.
Google is also preparing to integrate generative AI into its productivity suite with forthcoming tools that can suggest text edits in Google Docs and automatically send out emails in Gmail.
Google is making significant investments in generative AI technology and incorporating it into its range of products in order to enhance user experience and produce more complex and individualized services.
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